What is Mudarbah Finance

 

Mudarabah Financing in Islam

Mudarabah: mudarabah or partnership in the profits of capital and labour, is a partnership in which one party is entitled to profit on account of its capital while the other party is entitled to profit on account of its labour. This is considered to be the purest form of Islamic financing, because profits are shared in pre-agreed proportions and losses are shared in proportion to the investment made by each investor. On loss, there is unanimity among Muslim jurists on the principle that a party who has no capital invested does not have to share the loss.  Mudarabah is an important variant of Shirkah (partnership), in which a financier as an investor (rabbulmal) or a group of investors provides capital to an agent or manager (mudarib), who undertakes to do business with the capital provided and the profit is shared according to the pre-agreed proportions. The term “Mudarabah” is interchangeably used with Qirad and Muqaradah.

Rules relating to Mudarabah Capital

The rabbulmal (the capital-provider or financier) is responsible for providing the capital for the business enterprise and should hand over the capital to the mudarib before the mudarib starts the business. The mudarib may also employ his capital with the permission of the original capital provider. All losses must be borne by the capital-provider, in other words the financier.

Rules regarding to Profit and Loss

Profit from the business under mudarabah is to be shared in an agreed ratio. In Mudarabah, the payment of profit to the capital-provider/financier cannot be in the form of a fixed amount or any percentage of the capital employed. The risk for the investor is that any loss is always exclusively borne by him. The risk for the mudarib is the loss suffered by way of expended time and effort, for which the mudarib does not get any remuneration on account of the loss in the business venture. Any ambiguity or lack of clarity regarding capital or ratio of profit makes the mudarabah contract invalid. The rabbulmal (the capital-provider) can contribute his/her labour subject to the permission of the mudarib.

Both the parties of a mudarabah are at liberty to agree on the proportion or ratio of profit-sharing between them with mutual consent. They can agree on equal sharing or allocate different proportions. However, a lump sum amount or profit/return on investment for any of the parties cannot be agreed upon. The profit earned is to be divided in the strict proportion agreed at the time of the contract. If loss occurs in some transactions and profit is realised in some others, the profit can be used to offset the loss in the first instance, then the balance, if any, can be distributed between the parties according to the agreed ratio.

The parties in mudarabah can agree with mutual consent that in the event the profit is over a particular ceiling, then one of the parties would take the additional profit. However, if the profit is below, or equal to, the stipulated ceiling, then the distribution will be according to the agreed ratio. The profits realised from the mudarabah business cannot be finally distributed until all the expenses have been paid, in accordance with custom and the original agreement.

Use of Mudarabah by Islamic Banks

Mudarabah is a viable basis for Islamic banking whereby an Islamic bank plays the role of a financial intermediary. The arrangement can be made adopting a two-tier mudarabah agreement. The first tier of the mudarabah agreement is between the bank and the depositors, who agree to put their money in the bank’s investment account and to share the profit with it. In this case, the depositors are the capital providers (rabbulmal) and the bank functions as a manager of the funds. The second tier of the mudarabah agreement is between the bank and the entrepreneur, who seeks financing from the bank; they agree that the profits accruing from the business will be shared between them and the bank in an agreed proportion, but any loss will be borne by the financier only (the bank). In this instance; the bank functions as the provider of the capital and financier while the entrepreneur works as a manager. In cases where there is more than one financier of the same project (one project jointly financed by several banks), profits are to be shared in a mutually agreed proportion previously determined, but any loss is to be shared in the proportion in which the different financiers have invested the capital.

Mudarabah is the basis of Islamic banking in the sense that funds are mobilised by banking and non-banking financial institutions mainly under this arrangement. Islamic banks, other financial institutions, a mutual fund or a company can also mobilize funds for investment by issuing negotiable Mudarabah Certificates, representing ownership in the funds collected and providing for the profit earned from the investment of those funds to be distributed on mudarabah principles. The investment can be related to the financing of specific projects for a fixed duration. As defined by the Islamic Fiqh Academy of the OIC, Mudarabah Certificates are investment instruments, which mobilise the mudarabah capital by floating certificates as evidence of capital ownership, on the basis of shares of equal value, registered in the name of their owners, as joint owners of shares in the venture capital or whatever shape it may take, in proportion to the each one’s share therein. If the funds so mobilised are also invested on the basis of mudarabah, it will be arrangement of a two-tier mudarabah and the investors would get a variable return or bear loss according to the result of the economic activity conducted by the institution.

If any individual or institution serving as mudarib is doing business on the basis of trade and ijarah-(leasing)-based modes, the investors / financiers receive a fixed or quasi-fixed return to be distributed on mudarabah principles. A Mudarabah Sukuk (bond) can also be issued on the mudarabah principle. On the assets side, mudarabah is best suited for project-and trade-financing. Islamic banks can undertake project financing through a mudarabah singly or through syndication with other banks. It can be used for financing import trade on a single transaction or a consignment basis in the case of a firm order and a letter of credit without margin, where the whole investment has to be made by the bank. Its use is also possible for running businesses and for the purpose of securitisation. In a twotier mudarabah arrangement, the bank acts as a mudarib (agent of manager) for the savers / investors and as financier for the entrepreneurs. If the bank employs the client’s deposits without committing any of its own, it acts as mudarib for the client until the conclusion of the business transaction for which the funds were invested. The bank receives an agreed share of the profit for services rendered. Banks provide funds on the basis of mudarabah usually for single transactions or for fixed durations. Similarly, mudarabah can be for the whole business of a company or for any specific project whose expenses and revenues can be segregated from the main business. The accounts of mudarabah projects are periodically audited in order to determine the distributable profit, which is arrived at after taking into account all expenses. The liability of the Islamic bank under mudarabah is limited to the amount of capital provided by the bank and the creditors of a mudarabah have no recourse to other assets of the bank.

In cross-border financings, exchange risk, political risk and the stability of the country concerned have to be taken into consideration before signing a financing contract on the basis of mudarabah. The bank may also closely monitor the performance of the mudarib during implementation of the project in order to ensure that there are no completion delays, cost overrun, material pilferage, etc. If the financing contract permits, the bank may appoint its representative to the Boards of the financed institution.

 

 

What is Musharkah Finance

 

The Main Features Of Musharakah

Musharakah is a term used by contemporary Muslim jurists for both broad and limited connotations. It is a term frequently referred to in the context of Islamic modes of financing, but is a little more limited than the term shirkah, which is more commonly used in Islamic jurisprudence. In traditional books, joint businesses have been discussed mainly under the heading of shirkah, which is regarded as a set of broad principles that can accommodate many forms of joint business. Contemporary Muslim jurists use the term musharakah in a limited sense to mean a contractual partnership in which all partners provide funds or capital, through not necessarily equally. They have the right to work for the joint venture, conduct it jointly and agree to share the profit on a pre-determined ratio and to bear the loss, if any, to the extent of the investment of each partner. In a specific sense, it is an amalgam of musharakah and Mudarabah, where a mudarib (the entrepreneur partaking in a mudarabah), as well as the financier partner, also invests in the capital. This arrangement is also permissible, according to Muslim jurists. Another form of musharakah, developed more recently, is

'Diminishing Musharakah'. According to this concept, a financier and his client participate either in the joint ownership of a property, or piece of equipment, or in a joint commercial enterprise. The share of the financier is further divided into a number of units and it is understood that the client will purchase the units of the share of the financier, one by one, periodically, until all the units of the financier have been purchased by the client so as to make the client the sole owner of the property or the commercial enterprise. 'Diminishing Musharakah' will be discussed more fully in a separate lesson.

Musharakah

Musharakah is a relationship that is established between parties by a mutual contract, so all the necessary ingredients of a valid contract must be present here also. It is the modern term for Shirkah Al Amwal structured on the basis of “inan”. In addition, there are number of conditions that are special to the contract of musharakah. Musharakah is not a binding contract and any partner may unilaterally terminate it unless provided otherwise in the contract.

The key features of musharakah may be summed up as below:

(a) All the partners provide capital

(b) Profit sharing may be based on capital contribution, or negotiable, or depending on the work performed by a partner

(c) Loss will be shared only according to capital contribution

(d) Management by all the partners is not a requirement

(e) Musharakah is not a binding contract

Musharakah Agreements by Islamic banks

An Islamic bank can finance industry, trade, real estate, contracting and almost all legal enterprises through partnership. Musharakah is arranged on the basis of a written agreement between the bank and the client for a specific transaction, consignment, or project or for a fixed period of time that can be renewed. They can also enter into musharakah with interest-based banks to carry out operations acceptable in the Shari´ah, provided it is ensured that the rules and principles of the Shari´ah are observed during the operation of the partnership. A partnership business or its assets can also be securitised, giving Musharakah Certificates or Sukuk (bonds) to the investors. Clients desiring to raise funds for investment in a large project can use musharakah and offer to sell Musharakah Certificates in the market. The Musharakah Certificate represents the direct pro-rata ownership of the holder in the assets of the project. If all the assets of the project are in liquid form, the certificate will represent a certain proportion of money at face value owned by the project; in such cases the Musharakah Certificates cannot be sold in the market except at their face value, as an increase would fall under the prohibition of riba under the Shari’ah. However, after the project is started and has acquired non-liquid assets representing tangible assets, these certificates can be traded in the secondary market and above the par value. It is allowed under the Shari’ah, as the subject matter of the sale is a share in the tangible assets and not in money alone; therefore the certificate may be taken as any other commodity which can be sold at a profit or at a loss. In the case of a completed project, the business will involve a combination of tangible assets and non-liquid assets arising from the sale in business transactions. In such cases, the Muslim jurists generally find it acceptable to trade in Musharakah Certificates, where the musharakah portfolio should not comprise more than 50% in the form of nonliquid assets.

Profit projections can play an important role in the musharakah operations. The client is required to provide the bank periodically with the results of operations of the business. Disputes can be resolved through a Review Committee comprising persons to be named in the musharakah agreement or separately with the mutual understanding of the parties. Musharakah-based applications and instruments will be discussed in detail in the Modules on Islamic Banking Operations and Islamic Financial Markets.

 

What is Diminishing Musyarakah/ Musharkah

 

Diminishing Musyarakah/ Musharkah

Diminishing musyarakah or musyarakah mutanaiqisah is another form of musyarakah which was developed recently by the scholars. It is a musyarakah in which the Islamic bank agrees to transfer gradually to the other partner its (the Islamic bank’s) share in the musyarakah, so that the Islamic bank’s share declines and the other partner’s share increases until the latter becomes the sole proprietor of the venture. According to this concept, a financier and his client participate either in the joint ownership of a property or an equipment, or in a joint commercial enterprise. The share of the financier is further divided into a number of units and it is understood that the client will purchase the units of the share of the financier one by one periodically, thus increasing his own share until all the units of the financier are purchased by him so as to make him the sole owner of the property or the commercial enterprise.

Diminishing musyarakah has taken different forms in different transactions. Some examples are given below:

A. It has been used mostly in house financing. The client wants to purchase a house for which he does not have adequate funds. He approaches the financier who agrees to participate with him in purchasing the required house. 20 per cent of the price is paid by the client and 80 per cent of the price by the financier. Thus the financier owns 80 per cent of the house while the client owns 20 per cent. After purchasing the property jointly, the client uses the house for his residential requirement and pays rent to the joint owner for using their ownership in the property.

At the same time, the share of the financier is further divided in eight equal units, each unit representing 10 per cent ownership of the house. The client promises to the financier that he will purchase one unit after three months. Accordingly, after the first term of three months, he purchases one unit of the share of the financier by paying 1/10th of the price of the house.

It reduces the share of the financier from 80 per cent to 70 per cent. Hence, the rent payable to the financier is also reduced to that extent. At the end of the second term, he purchases another unit increasing his share in the property to 40 per cent and reducing the share of the financier to 60 per cent and consequently reducing the rent by that proportion.

This process goes on in the same fashion until after the end of two years, the client purchases the whole share of the financier reducing the share of the financier to ‘zero’ and increasing his own share to 100 per cent. This arrangement, among other forms of diminishing partnership, allows the financier to claim rent according to his proportion of ownership in the property and at the same time allows him periodical returns of a part of his principal through purchases of the units of his share. B. ‘A’ wants to purchase a taxi to use it for offering transport services to passengers and to earn income through fares received from them, but he is short of funds. ‘B’ agrees to participate in the purchase of the taxi. Therefore, both of them purchase a taxi jointly; 80 per cent of the price is paid by ‘B’ and 20 per cent is paid by ‘A’. After the taxi is purchased, it is employed to provide transport the passengers whereby the net income of 1000 ringgit is earned on a daily basis. Since ‘B’ has 80 per cent share in the taxi it is agreed that 80 per cent of the fare will be given to him and the remaining 20 per cent will be retained by ‘A’ who has a 20 per cent share in the taxi. It means that 800 ringgit is earned by ‘B’ and 200 ringgit by ‘A’ on a daily basis. At the same time the share of ‘B’ is further divided into eight units. After three months ‘A’ purchases one unit from the share of ‘B’. Consequently the share of ‘B’ is reduced to 70 per cent and the share of ‘A’ is increased to 30 per cent, i.e. from that date ‘A’ will be entitled to 300 ringgit from the daily income of the taxi and ‘B’ will earn 700 ringgit. This process will go on until after the expiry of two years, whereby the whole taxi will be owned by ‘A’ and ‘B’ will take back his original investment along with income distributed to him as aforesaid.

Both the Buyer and the Bank will each contribute towards the purchase of the home. For example, the Bank may contribute 90% and the Buyer 10% of the purchase price. Over a period of up to 25 years, the Buyer will make monthly purchase installments through which the Bank will sell its share (90%) of the home to buyer. With each payment installment, the Bank's share in the property diminishes while the Buyer’s share correspondingly increases. While the purchase installments are being made, the Bank will charge the Buyer rent for the use of its share of the property, the rent being calculated according to the respective number of shares owned.

Many see this as little different from a conventional mortgage, because, under both methods, monthly payments are made which may be similar in amount. However, unlike a conventional mortgage, where money is lent to help with the purchase of a property, the Bank makes its profit through the property's physical use via buyer occupation as a tenant. This is one of the fundamentals of Islamic finance whereby you can charge for the use of something physical, like a property, but you cannot charge for the use of money, because this is interest. The relationship between buyer and the Bank is also quite different.

E-commerce Sales Strategy

 

 

Sales Strategy

1. Micro-Target an Online Audience. E-commerce is basically about establishing a “territory”: defining and designing a site to reach an audience with a common interest or characteristic. Whatever your product or service, define your company’s niche markets that you can penetrate online with specialized offerings.

2. Personalize. Site visitors are demanding one-of-a-kind experiences that cater to their needs and interests. Technology is available, even to smaller players, to capture individual shoppers’ interests and preferences and generate a product selection and shopping experience led by individualized promotions tailored to them.

3. Create Content to Build Stickiness. Winning e-commerce deploys crowd-sourced content to make a site “sticky” for potential buyers. Amazon attracted millions of consumers by encouraging them to share their opinions of items like books and CDs. What is your strategy to help potential customers for your products or services find you via Google? Use keywords and meta tags to raise your ranking in search results.

4. Tailor the Browsing Experience to Target Segments. Brand-appropriate site design and well-structured navigation remain key ingredients for attracting an audience and getting them to come back. Provide an enticing browsing experience across online platforms. If you want to sell backpacks to college students, for example, use vibrant colors with a flashy design to evoke a sense of youth and adventure.

5. Integrate Across Channels. Create multi-channel offerings, enabling your consumers to experience your brand consistently, whatever their shopping method of choice. But be sure that products you are selling via different channels are sufficiently differentiated to account for price differences.

6. Invest in Mobile. Mobile commerce is growing at a rate of over 130 percent annually. If you lack a robust mobile commerce platform, you will see a dramatic drop off in revenue over the next several years. To stay competitive, you need to offer mobile-accessible services such as delivery status, real-time notifications, click-to-call, maps, and product information.

7. Tap into Logistics. To accommodate growth, you may need to tap the capabilities of third party logistics providers (3PLs) to manage a high volume of complex orders. Reverse logistics, the ability to handle returns and exchanges quickly and economically, is becoming a key differentiator. Same-day delivery and innovative fulfillment networks can be competitive advantages.

8. Consider Subscription Commerce. Subscription commerce takes several forms. In the replenishment model, a commodity item is sent to the customer every month. The discovery model is more promising. It offers a subscription to a curated experience that delivers new, hard-to-find, or customized items periodically to the customer’s doorstep.

9. Bypass the Middlemen. The Internet is enabling small companies to reach lots of consumers quickly. Manufacturers, including factories in China, are increasingly willing to work with small brands. They have discovered that small brands are more likely to introduce new products to market because they are less constrained by shelf space limitations and complex supply chains.

10. Offer a Seamless Experience Across Channels. Your sales will grow if you ensure that product availability, promotional strategies, and brand experience are consistent across all channels -- whether online, in-store, or on a mobile device. Implement cloud-based supply chain technology to gain visibility into your performance across all channels.

11. Curate a Proprietary Selection. Proprietary selection is a strategy that focuses on “curating” a narrow and deep assortment of products in a particular segment. These sites make merchandise feel exclusive due to the depth and originality of the assortment, the difficulty in finding the products elsewhere, and the power of customer communities.

12. Sell Internet-Only Merchandise. This is a strategy that builds an exclusive brand – with ecommerce as the core distribution channel. By offering goods that are not available elsewhere and selling them directly to the consumer online, you maintain much greater control over your margins.

3 Ecommerce Strategies to Increase Online Sales & Repeat Business

1. Excellent Customer Service

Providing your customers with service that goes above and beyond is essential—you must exceed the expectations of your visitors. When Zappos first launched, it was a brand unfamiliar to the average consumer. After driving visitors to their site through traditional marketing efforts, they went out of their way to show the visitor just how dedicated they were to ensuring incredible customer service, using text in bold letters that prominently represented their policies. As shown above, Zappos highlights their major selling points—fast and free shipping, and how easy it is to return a product for free if the customer isn’t 100% satisfied with their purchase. Zappos proved that with superb customer service, a company could be successful, and this core value that they were built on is still what they stand behind today. When it comes to trusting a business online, returning to that site, and even recommending that site to peers, studies have shown that customer service is the first and foremost factor.

2. An Easy-To-Use & Clean Website

I mention this time and time again when talking about website design because it’s not something that should be taken lightly—your website must be responsive. A responsive design ensures that your site renders appropriately on all devices and platforms. Without this type of design, you’re likely to experience a high bounce rate due to poor usability when customers access your site from their mobile devices. Whether it’s excessive zooming in or zooming out, button sizes that aren’t appropriate for the screen, or other rendering issues, this can be detrimental to the user experience. In order to be strategic when reaching your customers, it’s critical that your site be optimized for whatever device they may be using.

3. Understand Your Customers & Market to Them Accordingly

Knowing who your customers are and following up with them appropriately is important. Most companies don’t truly know their customers, and fail to track which are frequent purchasers and which are one-time buyers, along with other insights related to purchase behavior. Existing customers shouldn’t all be marketed to in the exact same way. Marketing tactics should be used that reflect individual purchasing patterns based on historical onsite behaviors. If you have loyal customers that make purchases more regularly than the average customer does, serve them with special promotions or exclusive offers. Going out of your way to show that you value your customers is crucial. Take the time to understand who is purchasing and what segment they fall into. Perhaps one customer is ideal for a certain product line based on past behavior, or maybe they purchase the same product time and time again—whatever the behavior, implement follow-up marketing tactics that reflect this understanding. Your existing customers are the lowest cost-per-acquisition (CPA) for new sales. You spend money driving new leads to your site, so when you acquire a customer, you want to retain them. Marketing tactics should reflect your understanding of particular segments within your audience and convey how much you value them as customers.

A Strategic Approach to Improving Ecommerce Business

For any brand within the ecommerce sector, generating online sales and maintaining a loyal customer base can be difficult. Without the support of strong customer service, diligent marketing tactics that are tailored to individuals, and a user-friendly website design, accomplishing business goals is near impossible. Keeping your customers and their needs as the primary focus of all

 

Customer Service and Communication is Key to Success of Online Business

 

5 Ways to Take Charge of Your Ecommerce Customer Service

Providing exceptional customer service is an essential part of every ecommerce business.

Let’s answer the call!

The Importance of Multi-Channel Customer Service

It’s important to understand that providing an exceptional service experience in a timely, professional manner is critical to the success of your business long term. Multi-channel customer service is a strategic way to manage all customer related questions about your business. You can take advantage of email, social media, phones and many other platforms to do this.

By taking advantage of different tools, you can make sure that you’re able to cover all of your bases through multi-channel customer service.

In this post we’ll go over a few different channels interact with your customers. Not all are necessary when just starting out as a small ecommerce store, but it’s important to know which ones are available should you look to expand your support channels with your business.

Here’s what we’ll take a look at today:

·       Email

·       Social Media

·       Live Chat

·       Helpdesk

·       Phone Support

Our main goal with using these different channels is to be able to deliver to our customers in hopes that they’ll return as a repeat buyer, or share their experiences with friends, family and social networks.

What is a WOW Experience?

1. Use E-Mail Support as a Simple Form of Contact

Providing an email contact for your customers is the easiest way to get started. Often if you’re dealing with a few requests per day, it can be tough to work with threaded conversations, and you may forget to respond to a customer’s question.

Delivering a WOW experience via email: make it easy for your customers to contact you by adding a contact page to your store. Be sure to have a separate email account for support related requests.

2. Communicate with Customers on Social Media

It offers a form of interaction with customers who are either asking about your product or business.

Of all of the different forms of social media, one of the most effective forms of providing social media support is through Twitter.

Delivering a WOW experience on Twitter: be as active and responsive as you can across all of your social media accounts. Make an effort to answer any questions in under an hour.

3. Instantly Communicate with Customers Using Live Chat Services

Adding live chat functionality to your ecommerce store is a great way to let your customers get in touch with your team. If you can, always have someone available to answer any immediate questions by being online during regular office hours.

Delivering a WOW experience on live chat: try and find a service that lets you be mobile and still answer live questions. If that’s not an option, get started with a live chat platform that doubles as a contact form on your storefront so no requests are missed.

4. Use a Helpdesk Center as a Community FAQ

Having an online helpdesk where your customers can go to see commonly asked questions can be extremely helpful to you as a ecommerce store owner. Not only will it answer the customers question(s) quickly, but it will also help to mitigate support debt.

Delivering a WOW experience with a Helpdesk: build up an online portal that acts as a forum, contact area, and frequently asked questions page to help mitigate support debt.

5. Take Customer Calls with Inbound Phone Support There are a lot of great advantages to offering quality, personal phone support:

It’s a great way to learn: Especially early on in a new business, there’s no better way to understand your customers than by talking to them directly.

Faster service: Few things resolve an issue or get a question answered faster than a phone call.

Easier to build rapport: Talking directly with a person allows you to build a rapport and then turn a potential lead into a life-long customer.

Builds trust for high-priced items: Selling $4,000 diamond-studded fingernail clippers? You’d better have a phone number! The more expensive the items, the more likely your customers will want to talk to you before pulling the trigger.

Delivering a WOW experience over the phone: set designated office hours that customers can reach you for a phone call. If you can, try finding a service provider that acts as a call forwarding and voicemail provider as well.

 

Advertising and Promotion: Discuss the channels used to reach out to customers

Social Media – Building Success Story

Initial Promotion

The initial launch is a very critical time. The opening of the website and the launch of the services need to be done with a loud sound. With web and app based services. There are certain tools and platform which needs to be taken into consideration. Social Media plays a key role in performing the launch of the services and getting in likes, hits, viewer, followers and last but not the least THE CUSTOMERS.

The TARGET

And further 20% of which are expected to be our initial clientele that will go ahead by shopping from the website.

• FB - Promotions

The FaceBook (FB) promotion is an essential medium for attracting buyers as it has a huge global presence is linked to various other mediums of marketing as well. Creation of page and account on Instagram is an essential feature to be used.

• Key promotion strategy for FB

• Facebook fan page set up and design

• Targeted audience acceleration strategies

• Content generation and moderation

• Regular reporting on all KPIs

• Facebook Advertising Management

• An Initial budget for the First month is estimated to be $12,510. The split for which is as follows:

• Instagram

Tailored Instagram services

• Create your page

• Set up and/or customize

• One or more post per business day with pictures provided by client

• Monitor and respond to follower interaction (comments, photo/video tags) once a day

• Post 1 – 2 interactions per day

• Add new followers weekly

• Link Instagram account to Facebook page – Twitter only by request, or live events.

• Google – Promotion

Google is now a days being used as synonym to search, which is a key factor and tool for promotion for any business. Google Ads is an essential tool for marketing not only the website and mobile app, but also the products and services.

• Advertise on Google

• Ads will appear alongside or above Google search results, in sections marked "Sponsored links”

• Pay only when people click on ads, and start and stop advertising anytime

• Set ads to appear to potential customers searching in a particular city, region or country, regardless of whether they're searching on a smartphone, tablet, or desktop computer

• Search Engine Optimization (SEO)

• Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

Searchandizing

• The word is a combination of search and merchandizing. It is an electronic commerce term used to describe using your own site search to promote products when users search for certain keywords or phrases, akin to merchandizing a retail store for up-selling, cross-selling or promoting specific merchandise. Also called multi-faceted search. Creating the content of the website and the application with relevant tags for the products that will generate

Importance of SEO

• 90% online user uses search engine to find products and information. Your website will constantly feature on page one of the search results for terms that best describe your business Natural search receives 250% more traffic that paid search 1st page of SE results get at least 80% clicks

Benefits of SEO

Get more Customers to website, business and products Brand visibility, site popularity, Quality sales leads, active buyers.

Importance of The Power of Video Content

Consider that YouTube is the second largest search engine in the world, approximately 33% of all online activity is spent watching video content, and that 75% of users visit a marketer's site after viewing a video. Furthermore, four out of five internet users remember the video ads they watch online and 64% are more likely to purchase a product from an ecommerce site after watching a related video. Creating simple and viral video content that will lead to more hits and creation of community.

YouTube is Embraced Equally by B2B and B2C Marketers

• One of the most fascinating findings in this study is that YouTube is used by 55% of B2B marketers, and 55% of B2C social media marketers who participated2.

Other Media

• Besides the key media such as Facebook, Instagram, LinkedIn, Google, several other adhoc media will be used significantly in order to promote the website, app and products.

• Twitter, Local newspapers, magazines, tele-marketing, web news portals (Arab times, zawya, layalina), Cinescape

• SEO (Search Engine Optimization) will be used in order to received optimized results for achieving the desired sales target.

Other relevant apps like Kilshay, Pinterest