Istisna´a, is a special kind of sale contract where a sale is
transacted before the goods come into existence. It is a contract culminating
in a sale at an agreed price, paid in advance, whereby the buyer places an
order for the manufacture, assembly or construction, items to be delivered at a
future date. The object of an Istisna´a contract
should not be an identified asset which is already in existence and immediately
available. The items must be specified to the extent of removing any ignorance,
doubt or lack of knowledge of their kind, type, quality and quantity. In istisn’a
transactions the buyer cannot before taking possession (actual or
constructive) of the goods, sell or transfer ownership of the goods to any
other person or party. Istisna´a is invalid
for natural things or products that are not manufactured, such as animals,
corn, fruits, etc
It
is not necessary that the seller should be the manufacturer of the goods. The
seller may enter into a contract with a third party to manufacture the goods
specified in the Istisna´a contract.
On this basis, banks may undertake financing based on Istisna´a by getting
the subject of istisna´a manufactured
through another such contract. Thus, Islamic banks can serve both as
manufacturers and purchasers (see section on parallel istisna’a). Istisna´a
can be used to provide the facility for financing the manufacture of
goods or the construction of houses, plants, projects, bridges, roads, and
highways, etc. The istisna´a contract
can also be drawn-up for real estate developments on designated land owned
either by the purchaser or the contractor, or on land in which either of them
owns the usufruct. It involves the construction of specified buildings that
will be built and sold according to specifications and, in this case, the
contract of istisna´a does not specify a particular, identified place.
Where
Istisna´a is used in manufacturing, the manufacturer will
arrange the procurement of the materials for both manufacture and labour. If
the materials for manufacture are supplied by the buyer and the manufacturer is
required only to provide the labour and expertise, then it will be considered
as a contract of ujrah (the financial charge, such as
the agreed wage /remuneration, for using services and not of istisna´a
where the material required also has to be provided by the
manufacturer).It is not always
necessary in istisna´a for the
full price to be paid in advance (unlike in salam, where spot
payment of the price is necessary). The price may be paid in instalments within
a fixed time period. Against the general rule applicable for salam, the
contemporary Islamic scholars have legalised instalment payments in istisna’a based on istihsan
(juristic "preference” over strict analogy.
The
buyer in istisna´a is not regarded as the owner of the materials in
the possession of the manufacturer for the purpose of producing the object of istisna’a
contract, unless the manufacturer has previously guaranteed that such
materials will only be utilised to fulfil the contract with the buyer. This
form of guarantee will only be enforced in the event that the manufacturer has
requested the buyer to pay part of the price in advance for acquiring some of
the materials needed.
Potential of Istisna´a
Islamic
banks can use istisna´a for manufacturing
high technology goods such as aircrafts, ships, buildings, dams, high ways,
etc. It can also be used for housing, export financing and meeting working
capital requirements in industries where sale orders are received in advance.
The potential areas for the application of istisna’a are
indicated below:
•
To
finance the construction of buildings, factories, hospitals, schools and
universities.
•
Housing
finance schemes
•
To
finance high technology industries such as the aircraft, locomotive and shipbuilding
industries, and the various types of machines produced in big factories or
workshops.
•
To
finance various industries where their productions can be monitored by
measurement and specifications, such as in the food processing industry.
Ijarah has huge potential as a financing mode for Islamic
banks. It can be used for meeting the needs of retail, corporate and the public
sectors and can also play a crucial role in promoting Islamic finance industry.
Leasing is an attractive mode of investment for Islamic banks for the following
reasons:
a) Assets acquired under these contracts are
usually of high quality, marketable, maintain their market value well above
book value, are movable and are easily disposable for cash in case of default.
b) Because of the good quality of the asset, the
bank, as lessor, does not have to depend so much on the creditworthiness of the
lessee, since it always has the recourse of selling the asset in case of
default.
c) It is possible for the banks to get variable and
floating return on long term investments.
Ijarah can be used directly for plants a machinery, autos,
housing and consumer durables and indirectly for sukuk issues by the
corporate and the government sectors. It can be used to develop different
contracts and sukuk that may suit different purposes of issuers and the sukuk
holders. Public and private sector corporations can use the securitisation
on the basis of ijarah as alternative tool to interest based borrowing
provided they have durable and useable assets. Ijarah is conducive to the
formation of fixed assets and medium and long-term investments in an economy. Ijarah
Sukuk will be discussed in detail in the Module on Treasury and Capital
Market Operations dealing with Islamic Financial Markets.
Leasing and investment
As an asset-based lending is a permitted form of
debt-financing in Islam, ijarah provides an alternative to
interest-based investment in assets for the Islamic banks.The goods in
which the investment is to be made are not purchased by the actualuser,
but by the bank or a finance company, and are made available to thecontracting
partner for commercial use subject to payment of a lease rental which isthe
investment return. This form of financing offers Islamic banks various
benefits,such as:
• Secured investment, thus reducing credit risks.
Because of the good quality of the asset, the bank does not have to depend so
much on the creditworthiness of the lessee client, since it always has the
recourse of selling the asset in case of default.
• Assets acquired are usually of high quality,
marketable, maintain their market value well above the book value, are moveable
and are easily disposable for cash in case of default.
• Although it is a longer-term financing instrument,
a leasing contract can be reviewed periodically. The financing party thus not
tied down to a fixed return that may not be in its investment goals. The rent
can be tied to any type of index agreed to.
• Clear basis of calculation returns over the term of
the lease period
• Scope for new investments
• Tax benefits for both parties
Islamic banks are able to offer leasing
certificates to their depositor clients as specific investment certificates as
a form of declining equity. Lease payments include two elements: capital
repayments and profit. If both of these are refunded to the certificate holder,
net of bank costs, the depositor client recoups part of the capital (the
client’s deposit) as the lease gets closer to the end of its term. But it is
possible to design certificates which pay the holder dividends only; so that
the bank can reinvest the incoming capital repayments in other lease contracts.
Ijarah Muntahia-bi-tamleek (Ijarah
wal Iqtina)
Ijarah Munahia-bi-tamleek (Ijarah-wa-iktana) is
variation of the leasing method and similar to ijarah except that,
included in the contract, is a promise from the lessee to buy the leased asset
at a pre-agreed price; rentals paid during the lease term constitute part of
the purchase price and the final sale being for a token sum. Ijarah
shares many common features with lease financing and operating lease /
hirepurchase arrangements. It involves a lessor (usually a financial
institution) purchasing an asset and renting it to a lessee for a specific time
period at an agreed rental and at the end of the lease period transferring the
ownership of the asset to the lessee.
Islamic banks are using Ijarah
Muntahia-bi-tamleek as an alternative to a hire purchase and finance lease.
It is an arrangement in which leasing is the real and the major contract that
is subject to all rules of an ordinary operating ijarah contract where
the standard Shari´ah principles of lease, its terms and essential
prerequisites of the contract have to be observed. The transfer of the asset
ownership to the lessee at the end of the lease term is kept separate. It does
not comprise two contracts in one bargain; rather, the real bargain is only one
whereby the lessor leases the asset and fixes the rentals in such a way that
during the lease period the repayment of the cost of the asset and the rental
for leasing the asset are received.
Both parties agree on this nature of the
transaction; and the other part of the deal is only a unilateral promise not
binding on the promissee and as such it is not a transaction until actually
entered into by the parties. Further, this arrangement is fair and based on
justice for both the parties in that the lessee, who has paid the cost along
with the rentals, is able to get ownership title of the asset at the end of the
lease period, while the lessor recovers cost of the leased asset and also the
profit in the form of rentals. However, the lessee is under an obligation to
buy the asset at the end of the lease term.
As owner of the asset, the bank should take out takaful
cover to insure the leased assets. Islamic banks normally include the takaful
expenses in acquisition cost of the asset for determining the rental. Shari´ah
scholars allow this on the ground that rentals in leases are subject to
mutual consent of the two parties and if the lessee agrees to the amount of
rental, the contract would be acceptable from a Shari´ah perspective. As
regards the insurable interest, it rightly belongs to the bank as lessor.
However, the AAOIFI recommends that in case the
transfer of ownership becomes impossible without any cause attributable to the
lessee (the client), the lessee must be protected from the loss by the lessor
paying to the lessee (client) the difference between the rent received as per
the lease agreement and the market rentals of such assets.
If the asset is destroyed, and there is proof for
lack of observance of the conditions of the takaful policy that bars the
bank as lessor from recovery of an insurance claim from the takaful company,
the lessee client is held liable. In the absence of any fault or negligence on
the part of the lessee client, the bank bears all responsibility for damage to
or loss of the leased asset. If the claim paid by the takaful company is
less than the loss incurred by Islamic bank, the uncovered loss cannot be
charged to the lessee and the bank would bear the loss.
In this way, Islamic banks and financial
institution have tried to transform the conventional lease structure to make it
Shari´ah compliant. The arrangement, broadly speaking, comprises two
contracts entered into at different times: One contract is an ordinary lease
contract, where the Shari´ah principles of defining the asset to be
leased, its terms and essential prerequisites of contracts are observed. The
lessee pays, in addition to the rental, a sum which goes towards buying the
leased property.
The other subsequent contract is a contract for
gift or sale of the leased asset at the end of the lease period and is
independent of the earlier lease contract. Although the rentals to be stipulated
in the lease agreements have to be clearly known and fixed, but the actual and
net rental income of the banks might not be fixed and predetermined. The Shari´ah
principle is that risk cannot be separated from ownership; hence, as the
leased asset remains in bank’s ownership, the bank must remain liable for the
asset. Furthermore, the lease and sale transactions are contracts of two
different nature; they must be kept separate and independent of each other to
avoid the prohibition of two inter-dependent / conditional contracts that also
has the connotation of a sale and buy back arrangement. If the above two
aspects are taken care of, the Islamic banks can adopt any procedure for
leasing the assets, mitigating the risks and transferring ownership to the lessee
through any of the approved methods.
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The selection of mode in Islamic financing depends upon the
nature, purpose and size of the transactions involved, essentially these are:
a) Selling on profit: This mode implies the purchase of goods by
banks and their sale to clients at appropriate mark-up in price on deferred
payment basis, without levy of mark-up on mark-up; it encompasses the purchase
of a property by banks from their clients with a buy-back agreement.
b) Shared-risk financing and sharing of profit and loss: This mode
implies the sharing profit and the risk of loss among the investors, i.e. the
bank on the one hand and the client on the other hand.
c) Renting of assets (leasing)
d) Benevolent Loans
The modes which are closest to the spirit of Islamic finance are Musharakah
(shared risk partnership or joint venture) with Mudarabah (profit-and-loss-sharing,
also a form of partnership). However, some practical difficulties which had
sometimes hindered their application and adoption led Shari’ah scholars
to allow the use of other modes such as ijarah (leasing), and murabaha
(cost plus mark-up). These latter modes are comparatively easy to
understand and apply, however the mark-up in murabaha and lease rental
in ijara suffer from having a resemblance to some of the conventional
banking interest-bearing products. Shari’ah advisors have expressed a
desire to encourage the use of products based on the concepts of musharakah and
mudarabah as early as possible.
Debt Type Instruments include:
oMurabaha
(cost-plus profit mark-up)
In its simplest form, murabaha, is a trading mode and
refers to a purchase and resale transaction involving an asset whereby the cost
of the purchase and profit margin (mark-up) on the resale is known and the
mark-up agreed by the parties involved. Another general and regular kind of
sale is musawamah, in which the price of goods to be traded is
negotiated between seller and buyer. Musawamah is usually used where the
seller is not in a position to ascertain precisely the costs of commodities offered
for sale or does not want to disclose the cost price; all other conditions
relevant to murabaha are valid for musawamah as well.
Under murabaha, the Islamic bank purchases, in its own
name, goods from a third party (the supplier/seller) that are required by their
clients, and then re-sells the goods to their clients, on spot or deferred
payment, with an pre-determined mark-up.
The difference between the bank’s purchase cost and its sale price
forms the profit available to the Islamic bank on this transaction. The
ownership of the goods being sold to a client at a mark-up price on deferred
payment terms remains with the bank.
oSalam
(advance payment for goods)
Salam is a trading mode allows a buyer to make payment in
advance for goods to be delivered on a specified future date at an agreed
price. Salam is also defined as a forward purchase of specified goods
for assets or a full forward payment (i.e. a forward contract). In normal
circumstances, a sale cannot be affected unless the goods / assets are in existence
at the time of the bargain. However, this type of sale is an exception,
provided the goods / assets are defined and the date of delivery is fixed. The
objects of the sale must be tangible goods/ assets that can be defined as to
quantity, quality and workmanship
oIstisna’a
(contract to manufacture)
Istisna’a is a trading mode where specific goods or an asset is
made against a purchase order for delivery at a specified future date. An order
to manufacture goods or assets requires various expenses including expenditures
on raw materials, utilities, labour, and direct and indirect over-heads; these
types of expenses may not be suited to murabaha financing which is
primarily focused on the trade in commodities.
As a mode of finance, Islamic banks frequently use istisna'a to
finance construction projects that may also involve the manufacturing of
industrial equipment and various capital goods. Under this mode, the client
will request and the bank will agree to construct and to sell the project to be
constructed at the bank’s selling price (cost plus profit margin) on deferred
payment terms and thereafter the bank will request another party (a contractor)
to construct the project and the bank will purchase the project to be
constructed at the bank’s purchase price (cost price/facility amount).
oTawarruq
(Reverse Murabaha)Bai Al Ajel
Tawarruq as an Islamic banking product is a recent
introduction. It may be considered as a reverse form of commodity murabahah.
Tawarruq is a debt instrument that many Shari’ah scholars have
approved allowing Islamic banks another way financing individuals and
businesses in need of cash or liquidity without contravening the rules of the Shari’ah.
Under a tawarruq contract, Islamic banks sell any saleable goods or
assets a client on deferred payment at cost plus profit, and the customer then
sells the goods or the asset on a spot basis to a third party for cash.
There is a view that tawarruq is prohibited because the
structuring resembles bai` `inah, a mode used in Malaysia, whereby an
Islamic bank and a client (in need ofcash) enter into a transaction
between themselves involving a buy-backarrangement. It involves the
bank buying goods or an asset from a client forimmediate cash and then
selling it back immediately same client for a higher amounton deferred
payment.
oQard
Hasan (Benevolent Loan)
Qard Hasan is a non-interest bearing loan or benevolent loan that
may not collateralised. It refers to a loan given by a person (the lender) to
another (the borrower) without any expectation of any return for the use of the
funds. The borrower is obliged to only repay the original amount to the lender
within the agreed stipulated period of time. The borrower can pay more than the
amount borrowed so long as it is not required by the contract. Qard Hasan is
granted on compassionate grounds free of interest and/or service charge. It is
repayable as and when the borrower is able to repay. Under this mode of
financing many Islamic banks are providing Qard Hasan to clients who are
in need, for example for education and medical treatment. Other Islamic banks
give interest-free loans only to the holders of investment accounts with them;
some extend Qard Hasan to all the bank’s clients; some banks restrict
the loans other economically weaker sections of society; and some provide
interest-free loans to small producers, farmers and entrepreneurs who are
unable to obtain finance from other sources. Qard Hasan is also in
Islamic microfinance.
Quasi
- Debt Type Instruments include:
oIjarah
(leasing)
Ijarah is one of the simplest asset-based financial
instruments. Under Islam, leasing began as a trading activity and then much
later became a mode of finance. As a mode of finance, under an ijarah contract,
the Islamic bank purchases an asset or equipment at the request of a client and
leases / rents it to the client a price that includes a fair return for the
bank. The lease contract specifies the leasing period, the amount and timing of
lease payments and the responsibilities of both parties during the life of the
lease. Lease can be simple rental or more elaborate contractual arrangements
committing the parties to future action. The bank can, by agreement with the
client, re-negotiate the quantum of the lease payment at agreed intervals.
The risk in Ijarah principally revolves around the fact
that the Islamic bank is the owner of the asset / equipment being financed.
This ownership is helpful from the point of view that there is comfort for the
bank who may rely more on the high quality of an asset than the credit risk of
the client, which allows a client of relatively weak credit rating to obtain
Ijarah financing.
Under the standard ijarah contract, the client does not
normally have the option to purchase the leased asset in instalments but may
purchase the asset at the end of the lease period. Subject to fulfillment of
certain condition, this object may be achieved by means similar to a hire
purchase agreement, known as an ijara waiqtina (equivalent to a
leasing and instalment loan), whereby each lease rental payment includes a
portion of the agreed asset price and can be made for a term covering the
asset's expected life. The optional purchase price declines over the period of
the lease agreement, but as the client is not obliged to purchase, the
Profit-And-Loss-Sharing
Instruments include:
oMusharakah | Diminishing Mushrakah (partnership or joint venture)
Musharakah implies an arrangement of business or its financing
based on the concept of profit-and-loss sharing in which all parties contribute
capital or labour skills or a combination of all three in a venture. The profit
of the venture can be shared in any agreed proportion but any loss is shared in
strict proportion to the capital contributed by each party. As a participatory
mode with profit-and-loss sharing musharakah is considered to be the
most desired mode of Islamic financing.
It a form on equity participation and also widely regarded as the
purest form of an Islamic financial contract, conforming to the underlying
partnership principles of sharing in, and benefiting from, risk. All key Shari’ah
essentials are promoted in a musharakah contract, such as
(a) Absence of profit
(b) Sharing in the risk
(c) Sharing in the profit-and-loss (profits can be divided up in
any agreed ratio, while losses must be shared in strict proportion the
investment)
(d) Direct link between capital investment and underlying
asset-backed transactions
As a form of financing, an Islamic bank enters into a partnership
with a client in which both invest in the equity capital required to finance a
transaction or project, perhaps even participate in the management ; both share
in the profits according to a pre-determined basis or in losses according to
their investment. As such, musharakah is an equity participation
arrangement which works like a partnership, normally for a limited duration. It
can be conveniently adopted by Islamic banks for single transactions. Musharakah
may also be adopted to finance new projects, or to provide additional
funding for existing ones.
A variant of the musharakah
is Diminishing Musharakah (DM).
The
DM arrangements, as in the case ofmusharakah, allow equity participation and
sharing of profits on a pro-rata basis, but also provide a method through which
the bank keeps on reducing its equity in an asset against periodical payments,
ultimately transferring ownership of the asset to the client. Over and above
the payment against the bank’s share in the equity held by the bank, the client
also makes rental payments based on the level of equity held by the bank, with
each payment, the bank’s equity reduces followed by a reduction in the rental
calculated on the reducing equity. Thus, by the capital repayments the client
purchases the bank’s equity, progressively increasing the client’s equity and
reducing (diminishing) the bank’s equity until the bank has no equity and thus
ceases to be a partner and the client has acquired complete ownership.
Likewise, the rental payments to the bank reduce with the bank’s diminishing
equity in the asset until no further rental payment has to be made. The real
estate, housing and construction sectors increasingly use DM.
oMudarabah (profit-and-loss
sharing partnership)
Mudarabah, also a participatory mode and a form of investment
partnership, ranks alongside musharakah as one of Islamic finance’s
preferred financing modes, musharakah being the most desired form of
financing. Mudarabah also embodies the spirit of profit-and-loss sharing
partnerships and the encouragement of trade, as well as an active management of
capital linked to assets. Unlike musharakah, in mudarabah one
party provides the capital while another other party, as the managing partner,
provides the labour and skills to manage the venture. Profits are shared
between the parties according to a pre-agreed ratio; however losses are borne
by the capital provider only.
As a financing mode adopted by Islamic banks, it is a contract in
which all the capital is provided by the Islamic bank and the business, or a
project, is undertaken by the client. The profit is shared in pre-agreed
ratios, and loss, if any, is borne by the bank only, except in the case of
misconduct, negligence, or violation of the conditions agreed with the bank.
While many banks are providing mudarabah financing for various business
activities, they may also make mudarabah investments in the small
budding entrepreneurs in the form of venture capital finance transactions.
Hybrid or Combination Modes
Frequently there are projects which call for the use of a variety
of, or a combination of, modes within an Islamic financing transaction. In such
a situation, the prudent Islamic banker basically describes the transaction and
breaks the transaction into its constituent parts, using some modes as building
blocks where it appears to be most appropriate, but they must all be
independent of one another. Islamic banks may use these modes with accessory
contracts, such as:
• Jua′alah (Wages, pay, stipend, or reward in exchange for
a service provided by the bank)
• Wakalah (Whereby the bank acts on behalf of a client for
a fee)
• Amanah (Trust)
• Hawalah (Assignment of debts)
• Kafalah (Whereby the bank acts as guarantor)
Combinations modes are allowed by Shari’ah scholars based
on the general principle of necessity provided they “make something forbidden
as permissible or something permissible as forbidden”. Some scholars have
raised objections to certain types of modes being combined as in such cases all
rights and obligations will be seen as inseparable and dependent on each other.
“What is at dispute is not the validity of combination contracts in principle.
The concern is with the nature and form of such combinations” (A Guide to
Islamic Finance, by Munawar Iqbal, 2007).
WhatsApp co-founder Jan Koum just dropped several pieces of big news about his messaging giant today during a rare appearance at the DLD conference in Munich, Germany.
Here’s the roundup of news, and you can skip to No. 3 for the meaty stuff:
1) WhatsApp is just days away from reaching 1 billion active users: it’s currently got 990 million, Koum said today. He was hoping for 10 million more before his appearance but you can’t have everything. The company has previously said it was growing by about 1 million users a day.
2) WhatsApp is going totally free, dropping the 99 cent subscription that it applied to certain users after a year of free use. Note that WhatsApp never made much money from this; only around $20 million in 2013 revenue to help cover costs. Up until 2014, when Facebook FB -3.56% bought WhatsApp in a landmark $19 billion deal (950 times its 2013 revenue), WhatsApp was only charging the fee in a handful of countries like the United States and United Kingdom, where most people had credit cards and were more likely to pay for things on their mobile phones. Elsewhere like the Netherlands, WhatsApp dropped the fee because while half the country used the app, mobile payments were still uncommon. Now that WhatsApp has all costs covered and then some thanks to Facebook’s tutelage, it can afford to drop the subscription.
3) Since its acquisition by Facebook, WhatsApp has batted away questions about justifying its $19 billion price tag by making more money, saying it needed to focus on growing its user base. During deal talks, Zuckerberg had told WhatsApp’s founders that he’d give them the freedom to focus on growth alone for the first couple of years under Facebook. But that was two years ago, and now that it’s about to hit 1 billion users (equal to one-seventh of the world’s population) WhatsApp is finally going to start inviting businesses onto the network and will probably trial new ways of charging them.
Businesses have been flooding WhatsApp with emailed enquiries over how they could access the network for some time but the company has ignored all of them, according to a person close to the firm.
Many businesses have also tried setting up shop on WhatsApp in a more basic form. It’s common in Hong Kong, for instance, to book a table at a restaurant by simply texting it on WhatsApp. You can text the BBC on WhatsApp if you have a news tip. You can WhatsApp diamond experts at one forward-thinking diamond seller in London if you’re in the market for an engagement ring.
Yet none of these interactions are any different from how regular people communicate on WhatsApp, and businesses want more: analytics, infrastructure for sending messages to large numbers of customers at once, automated messages or “bots” which are fast becoming a tool for businesses on other messaging apps like Facebook Messenger, Kik, Telegram and in particular WeChat.
WeChat is the standard bearer for bringing businesses into the world of messaging. It started inviting businesses onto its network in 2013 with official accounts, and over the years has expanded the kinds of features that those businesses can use to reach out to users, including payments, advertising and automated bots for responding to questions.
Today, WeChat (or more precisely its Chinese-focused product Weixin) has more than 10 million of these official accounts, including McDonalds, Asian healthcare store Watson’s, media organisations and even the Chinese Communist Party. Around 80% of WeChat’s more-than 600 million users are now estimated to follow at least one official account.
WeChat’s broad engagement with businesses goes well beyond anything that other big messaging apps in the West have managed to achieve.
Facebook first announced it would invite businesses onto Messenger with in March 2015, with retailers Everlane and Zulily its first beta users, and since then it’s also partnered with Uber to let Messenger users track and hail a ride from the Messaging app. But Facebook’s masses of users have yet to embrace businesses through Messenger, and it’s unclear when and how much Facebook will be able to make money from giving businesses deeper access to the platform.
Earlier this month TechCrunch reported that Facebook was also releasing a toolkit that would allow developers to build bots on Messenger. Bots are the simpler cousin of apps, and right now they’re blowing up on chat services like Kik (where companies like Skullcandy and Burger King can hold automated chats with its teen user base) and on app stores as standalone digital-assistant apps like Luka and Magic.
In sum, WhatsApp has several examples it can look to for how to set up its first integrations with businesses: the features WeChat gives corporate customers for its official accounts, Facebook Messenger’s SDK and Kik’s more simple chat bots used by around 70 brands as a marketing tool.
Given its founders’ hatred of advertising, WhatsApp will probably steer clear of the marketing-focused features that Kik initially introduced, and even the broad breadth of bot and advertising features that WeChat offers, and limit its early corporate user to simple, focused services. It’ll probably do this by opening its API to a select few customers and at some point down the line, charge them for access.
How much it charges, and how many customers it gets, will help determine how much money it can make from the whole venture.