As the
owner of a new online business, one of your biggest challenges is likely cash
flow. Unfortunately, the only solution to this problem (besides a generous
influx of investor cash) is to start driving search engine traffic and
generating revenue – fast.
And herein
lies the classic catch 22: you can’t get your site ranking without hiring a
professional SEO, yet you can’t afford to pay an SEO until your site begins
ranking and making money.
So, what’s
a startup to do?
In this
post, I’ll provide you with a framework for doing your own keyword research,
just like the pros. I’ll take you step by step through the process of finding
relevant keywords and then analyzing the sites that rank highly for these
terms. I’ll also show you exactly which tools the pros use, and explain how you
can use them to find high value keywords to incorporate into your own site.
But first,
let’s take a look at some important principles that will impact how you select
the ideal keywords for your site.
The term sometimes brings to mind old-school SEO techniques
like keyword stuffing or including hidden text on a page as a way of ranking. But
when it comes down to it, keyword research – and the ensuing incorporation of
those keywords into a site – is more about understanding and using the language
and terminology your target market uses in search.
When you understand what words people are looking for, you
can provide content that does a great job of covering these topics and themes.
Another important aspect of keyword research is competitive
analysis. Analyzing the top-ranking sites for your keywords allows you to
determine which keywords are actually realistic for your business. Without this
critical step, you could find yourself wasting time and money targeting
keywords that you never had a chance of ranking for.
Citation from Forbes : http://goo.gl/3Tmt8H
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